ReferralHero

How I Created A $18K/Month Referral Marketing Software

October 14th, 2019
Manuel Frigerio
Founder, ReferralHero
$18K
revenue/mo
1
Founders
0
Employees
ReferralHero
from Bristol, England, United Kingdom
started January 2018
$18,000
revenue/mo
1
Founders
0
Employees
market size
$172B
avg revenue (monthly)
$240K
starting costs
$11.7K
gross margin
93%
time to build
210 days
average product price
$35
growth channels
Word of mouth
business model
subscription
best tools
Google Drive, G Suite, Webflow
time investment
Full time
pros & cons
39 Pros & Cons
tips
6 Tips
Discover what tools recommends to grow your business!
Discover what books Manuel recommends to grow your business!
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Hello! Who are you and what business did you start?

Hello, I’m Manuel Frigerio and I’m the founder of ReferralHero, a referral marketing platform used by over 6,000 companies all around the world, from startups to large companies such as Curve, Transferwise and HolidayPirates.

ReferralHero helps companies design and launch referral programs, from pre-launch waiting lists to giveaways and ambassador programs. Traditionally, launching a referral program requires a team of developers and a couple of weeks. ReferralHero was one of the first companies in the world to offer a widget that companies install on their website, with no need for a developer, and launch a referral program in hours instead of weeks.

We are now launching a new product that allows people to add an ambassador program to their newsletter (like TheHustle’s or The Morning Brew’s) in two clicks (ok, three clicks but who’s counting anyway?).

ReferralHero’s MRR is currently at around $18,000/month. After I launched ReferralHero (at the time called Maître) on ProductHunt in February 2016, we celebrated our first 1 million...

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